A powerhouse of ambition, creativity, and experience.

With nearly three decades of expertise in branding and communications, Nada leads Masar with clarity and vision. Her regional experience across the GCC and beyond empowers the agency to drive meaningful impact and elevate brands with a holistic, strategic edge.

A creative force with 15 years of experience in brand storytelling, Heba brings together strategic thinking and emotional intelligence. She leads multi-disciplinary teams across campaigns, activations, and productions, ensuring every brand experience is both purposeful and powerful.

Aya blends 12 years of visual and conceptual storytelling into human-centered, culture-rich brand expressions. Her work transforms ideas into bold, memorable experiences across photography, design, and art direction.

Rita is a designer who enjoys turning ideas into clean, smart visuals. She focuses on clear layouts, strong typography, and designs that leave a lasting impression.